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WHAT'S THE POINT?

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THE JARGON

We hear the terms all the time, but do we really understand the point of things like organic cotton, water-based inks and Fair Wear certification? Here we take a look at the details of our products and processes, and why we've chosen them for you.

ORGANIC COTTON

 

  • GLORIOUSLY SOFT, LIGHTWEIGHT AND BREATHABLE

  • COMBATS CLIMATE CHANGE BY BUILDING HEALTHY SOILS THAT STORE CARBON

  • DOESN'T USE PESTICIEDS OR ARTIFICIAL FERTILISERS, PREVENTING CONTAMINATION OF LOCAL WATER AND WILDLIFE

  • ENCOURAGES BIODIVERSITY THROUGH THE REQUIREMENT FOR CROP ROTATION AND COMPANION PLANTING TO DISCOURAGE PESTS NATURALLY

  • USES FAR LESS WATER TO GROW AND CLEAN

 

 All of our t-shirts and beanies are made from 100% organic cotton

 

 

RING-SPUN &  COMBED COTTON

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • RING-SPUN IS A SPINNING METHOD THAT PRODUCES FINER, SOFTER, MORE DURABLE THREAD

  • COMBING REMOVES THE SHORTER FIBRES THAT ARE PRONE TO FRAYING AND BREAKING, PRODUCING A SOFTER, STRONGER THREAD

  • BOTH PROCESSES ARE MORE COSTLY BUT RESULT IN A BETTER QUALITY, LONGER-LASTING GARMENT

 

 All of our t-shirts are made from ring-spun, combed cotton

 

 

 

 

 

 

RECYCLED POLYESTER

  • REDUCES THE AMOUNT OF PLASTIC HEADED TO LANDFILL BY USING IT TO MAKE NEW POLYESTER

  • IS JUST AS GOOD QUALITY AS VIRGIN POLYESTER, MAKING CLOTHING MORE FLEXIBLE AND RESISTANT, THEREFORE LONGER-LASTING

  • USES 70% LESS GREENHOUSE GASES TO PRODUCE

All of our hoodies are made with a blend of organic cotton and recycled polyester

Our caps are made from  100% recycled polyester, stopping around 1.5 plastic bottles going to landfill, per cap

 

 

FAIR WEAR CERTIFICATION

THE FAIR WEAR FOUNDATION IS AN INDEPENDENT, NON-PROFIT ORGANISATION THAT IS WORKING TO IMPROVE CONDITIONS FOR WORKERS IN CLOTHING FACTORIES.

CERTIFIED MEMBERS

  • ARE OPEN AND TRANSPARENT ABOUT THEIR BUSINESS PRACTICES

  • ACTIVELY WORK TO IMPROVE LABOUR CONDITIONS FOR PEOOPLE IN THE GARMENT INDUSTRY

  • PROVIDE A SAFE AND HEALTHY WORKING ENVIRONMENT THAT IS FREE OF DISCRIMINATION, FORCED LABOUR OR CHILD LABOUR

  • PAY THEIR STAFF AT LEAST THE LIVING WAGE

All of our t-shirts and hoodies are sourced from Fair Wear members Stanley/Stella

 

 

PETA-APPROVED VEGAN

  • THE PEOPLE FOR THE THE ETHICAL TREATMENT OF ANIMALS (PETA) FOUNDATION IS A UK-BASED CHARITY DEDICATED TO ESTABLISHING AND PROTECTING THE RIGHTS OF ALL ANIMALS.

  • CLOTHING THAT IS PETA-APPROVED VEGAN IS VERIFIED AS BEING 100% FREE OF ANIMAL-DERIVED MATERIALS.

All of our garments and decorative processes are PETA-approved vegan

WATER-BASED INKS

  • ARE MADE WITH WATER + PIGMENT INSTEAD OF ENVIRONMENTALLY AND MEDICALLY DAMAGING CFCS, PVC, HEAVY METALS OR PHTHALATES

  • CAN BE CLEANED OFF PRINTING TOOLS USING WATER INSTEAD OF HARMFUL SOLVENTS

  • ARE SOFTER AND FEEL LESS 'RUBBERY'

  • ARE NOW JUST AS WASHABLE AND DURABLE AS PLASTISOL INKS

All of the inks and processes used in decorating our garments are water-based and vegan

ECO-EMBROIDERY

  • USES RAYON (WOOD PULP) THREAD FROM SUSTAINABLE MANAGED FORESTS INSTEAD OF THE STANDARD VIRGIN POLYESTER THREAD

  • USES NATURAL, PLASTIC-FREE BACKING MATERIALS

 

 

All of our beanies and caps are eco-embroidered

RENEWABLE ENERGY & CARBON NEUTRAL GAS

 

 

  • RENEWABLE ENERGY IS THE ELECTRICITY COLLECTED FROM RESOURCES THAT ARE NATURALLY REPLENISHED, SUCH AS SUNLIGHT, WIND, RAIN, TIDES, WAVES AND GEOTHERMAL, INSTEAD OF FINITE RESOURCES LIKE OIL AND GAS

  • CARBON NEUTRAL GAS SIMPLY MEANS THAT THE EMISSIONS PRODUCED BY USING NATURAL GAS ARE BALANCED BY VERIFIED CARBON OFFEST PROJECTS

  • GREEN GAS (BIOMETHANE) IS MADE FROM RENEWABLE SOURCES SUCH AS LEFTOVER FOOD AND FARM WASTE. IT'S PRODUCED DIFFERENTLY TO NORMAL GAS AND IS VIRTUALLY CARBON NEUTRAL WHEN BURNED

 

The decoration process for all of our garments uses 100% renewable energy and 100% carbon neutral gas through a combination of green gas and carbon offset projects

 

COMPOSTABLE PACKAGING

  • IS CERTIFIED TO BREAK DOWN COMPLETELY INTO NON-TOXIC COMPONENTS THAT WILL NOT HARM THE ENVIRONMENT

All of our products are wrapped in recycled, undyed, compostable tissue paper, secured with a compostable sticker, and dispatched in compostable mailing bags that are addressed using compostable labels

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