THE JARGON

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We hear the terms all the time, but do we really understand the point of things like organic cotton, water-based inks and Fair Wear certification? Here we take a look at the details of our products and processes, and why we've chosen them for you.

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ORGANIC COTTON

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• GLORIOUSLY SOFT, LIGHTWEIGHT AND BREATHABLE

• COMBATS CLIMATE CHANGE BY BUILDING HEALTHY SOILS THAT STORE CARBON

• DOESN'T USE PESTICIEDS OR ARTIFICIAL FERTILISERS, PREVENTING CONTAMINATION OF LOCAL WATER AND WILDLIFE

• ENCOURAGES BIODIVERSITY THROUGH THE REQUIREMENT FOR CROP ROTATION AND COMPANION PLANTING TO DISCOURAGE PESTS NATURALLY

• USES FAR LESS WATER TO GROW AND CLEAN

 

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 All of our t-shirts and beanies are made from 100% organic cotton

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RING-SPUN &  COMBED COTTON

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

• RING-SPUN IS A SPINNING METHOD THAT PRODUCES FINER, SOFTER, MORE DURABLE THREAD

• COMBING REMOVES THE SHORTER FIBRES THAT ARE PRONE TO FRAYING AND BREAKING, PRODUCING A SOFTER, STRONGER THREAD

• BOTH PROCESSES ARE MORE COSTLY BUT RESULT IN A BETTER QUALITY, LONGER-LASTING GARMENT

 

 All of our t-shirts are made from ring-spun, combed cotton

 

 

 

 

 

 

RECYCLED POLYESTER

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• REDUCES THE AMOUNT OF PLASTIC HEADED TO LANDFILL BY USING IT TO MAKE NEW POLYESTER

• IS JUST AS GOOD QUALITY AS VIRGIN POLYESTER, MAKING CLOTHING MORE FLEXIBLE AND RESISTANT, THEREFORE LONGER-LASTING

• USES 70% LESS GREENHOUSE GASES TO PRODUCE

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All of our hoodies are made with a blend of organic cotton and recycled polyester

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Our caps are made from  100% recycled polyester, stopping around 1.5 plastic bottles going to landfill, per cap

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FAIR WEAR CERTIFICATION

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THE FAIR WEAR FOUNDATION IS AN INDEPENDENT, NON-PROFIT ORGANISATION THAT IS WORKING TO IMPROVE CONDITIONS FOR WORKERS IN CLOTHING FACTORIES.

CERTIFIED MEMBERS

• ARE OPEN AND TRANSPARENT ABOUT THEIR BUSINESS PRACTICES

• ACTIVELY WORK TO IMPROVE LABOUR CONDITIONS FOR PEOOPLE IN THE GARMENT INDUSTRY

• PROVIDE A SAFE AND HEALTHY WORKING ENVIRONMENT THAT IS FREE OF DISCRIMINATION, FORCED LABOUR OR CHILD LABOUR

• PAY THEIR STAFF AT LEAST THE LIVING WAGE

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All of our t-shirts and hoodies are sourced from Fair Wear members Stanley/Stella

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PETA-APPROVED VEGAN

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• THE PEOPLE FOR THE THE ETHICAL TREATMENT OF ANIMALS (PETA) FOUNDATION IS A UK-BASED CHARITY DEDICATED TO ESTABLISHING AND PROTECTING THE RIGHTS OF ALL ANIMALS.

• CLOTHING THAT IS PETA-APPROVED VEGAN IS VERIFIED AS BEING 100% FREE OF ANIMAL-DERIVED MATERIALS.

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All of our garments and decorative processes are PETA-approved vegan

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WATER-BASED INKS

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• ARE MADE WITH WATER + PIGMENT INSTEAD OF ENVIRONMENTALLY AND MEDICALLY DAMAGING CFCS, PVC, HEAVY METALS OR PHTHALATES

• CAN BE CLEANED OFF PRINTING TOOLS USING WATER INSTEAD OF HARMFUL SOLVENTS

• ARE SOFTER AND FEEL LESS 'RUBBERY'

• ARE NOW JUST AS WASHABLE AND DURABLE AS PLASTISOL INKS

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All of the inks and processes used in decorating our garments are water-based and vegan

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ECO-EMBROIDERY

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• USES RAYON (WOOD PULP) THREAD FROM SUSTAINABLE MANAGED FORESTS INSTEAD OF THE STANDARD VIRGIN POLYESTER THREAD

• USES NATURAL, PLASTIC-FREE BACKING MATERIALS

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All of our beanies and caps are eco-embroidered

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RENEWABLE ENERGY & CARBON NEUTRAL GAS

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• RENEWABLE ENERGY IS THE ELECTRICITY COLLECTED FROM RESOURCES THAT ARE NATURALLY REPLENISHED, SUCH AS SUNLIGHT, WIND, RAIN, TIDES, WAVES AND GEOTHERMAL, INSTEAD OF FINITE RESOURCES LIKE OIL AND GAS

• CARBON NEUTRAL GAS SIMPLY MEANS THAT THE EMISSIONS PRODUCED BY USING NATURAL GAS ARE BALANCED BY VERIFIED CARBON OFFEST PROJECTS

• GREEN GAS (BIOMETHANE) IS MADE FROM RENEWABLE SOURCES SUCH AS LEFTOVER FOOD AND FARM WASTE. IT'S PRODUCED DIFFERENTLY TO NORMAL GAS AND IS VIRTUALLY CARBON NEUTRAL WHEN BURNED

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The decoration process for all of our garments uses 100% renewable energy and 100% carbon neutral gas through a combination of green gas and carbon offset projects

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COMPOSTABLE PACKAGING

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• IS CERTIFIED TO BREAK DOWN COMPLETELY INTO NON-TOXIC COMPONENTS THAT WILL NOT HARM THE ENVIRONMENT

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All of our products are wrapped in recycled, undyed, compostable tissue paper, secured with a compostable sticker, and dispatched in compostable mailing bags that are addressed using compostable labels

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