The Jargon
We hear the terms all the time, but do we really understand the point of things like organic cotton, water-based inks and Fair Wear certification? Here we take a look at the details of our products and processes, and why we've chosen them for you.
Organic Cotton
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Is gloriously soft, lightweight and breathable
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Combats climate change by building healthy soils that store carbon
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Doesn't use pesticides or artificial fertilisers, preventing contamination of local water and wildlife
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Encourages biodiversity through crop rotation and companion planting to discourage pests naturally
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Uses around 90% less water to grow and clean
Our zip-thru hoodies, t-shirts, caps and beanies are made from 100% organic cotton
$600
Ring-spun & Combed Cotton
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Ring-spun is the result of a spinning method that produces finer, softer, more durable thread
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Combing removes the shorter fibres that are prone to fraying and breaking, producing a softer, stronger thread
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Both process are more costly, but result in a better quality, longer lasting garment
All of our t-shirts are made from ring-spun, combed cotton
$600
Recycled Polyester
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Reduces the amount of plastic headed to landfill by using it to make new polyester
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Is just as good quality as virgin polyester, making clothing more flexible and resistant, therefore longer- lasting
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Emits 70% less greenhouse gases in production versus virgin polyester
Our pullover hoodies are made with a blend of organic cotton and recycled polyester.
Our gilets, bum bags and duffel bags are made from recycled polyester, stopping up to 10 plastic bottles going to landfill
$600
Fair Wear Certification
The Fair Wear foundation is an independent, non-profit organisation that is working to improve conditions for workers in clothing factories.
Its certified members:
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are open and transparent about their business practices
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actively work to improve labour conditions for people in the garment industry
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provide a safe and healthy working environment that is free of discrimination, forced labour or child labour
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pay their staff at least the living wage
All of our t-shirts and hoodies are sourced from Fair Wear Members like Stanley/Stella and EarthPositive
$600
PeTA-Approved Vegan
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The People for the Ethical Treatment of Animals (PeTA) foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals
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Clothing that is PeTA-approved vegan is verified as being 100% free of animal-derived materials
All of our t-shirts and hoodies are provided by PeTA-approved vegan suppliers.
The rest of our products are vegan too
$600
Water-Based Inks
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These are made with water + pigment instead of environmentally and medically damaging CFCs, PVC, heavy metals or phthalates
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They can be easily cleaned off printing tools using water instead of harmful solvents
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They are softer and feel less 'rubbery'
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They are now just as washable and durable as plastisol inks
All of the inks used in the decoration of our garments are water-based and vegan
$600
Eco-Embroidery
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This process uses rayon (wood pulp) thread from sustainably managed forests instead of the standard, virgin polyester thread
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It uses natural, plastic-free backing materials
All of our beanies and caps are eco-embroidered
$600
Renewable Energy & Carbon Neutral Gas
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Renewable energy is the electricity collected from resources that are naturally replenished, such as sunlight, wind, rain, tides, waves and geothermal, instead of finite resources like oil and gas
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Carbon neutral gas simply means that the emissions produced by using natural gas are balanced by verified carbon offset projects
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Green gas (biomethane) is made from renewable sources such as leftover food and farm waste - it is produced differently from normal gas and is virtually carbon neutral when burned
The decoration process for our t-shirts, hoodies, caps & beanies uses 100% renewable energy and 100% carbon neutral gas through a combination of green gas and carbon offset projects
$600
Compostable Packaging
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This is certified to break down completely into non-toxic components that will not harm the environment
All of our orders are wrapped in recycled, undyed, compostable tissue paper, secured with a compostable sticker, and dispatched in a compostable mailing bag, addressed using a compostable label
$600